Go Green with Avis
Avis in accordance with its pledge “We Try Harder” and new drive towards a greener South Africa will soon be offering customers the option of renting the environmentally friendly hybrid, Toyota Prius. A first in South Africa and with a total of 40 vehicles, Avis is leading the way by introducing environmentally friendly travel to the travel and tourism market – at the three main centres of Johannesburg, Cape Town and Durban. Hybrid electric vehicles provide significant opportunities for both fuel economy improvements and emissions reductions, as they produce far less global warming pollution than conventional combustion engine. The introduction of these vehicles into the Avis fleet builds on its aim of significantly offsetting car rental emissions and leading the way in introducing Hybrid cars to the South African market. Hybrid vehicle technology, in short, uses a combination of electronic and petrol power generation, to reduce the vehicle’s consumption of fuel and resultant gas emissions. The Prius is the result of 30 years of research and development towards Toyota’s ultimate goal – the totally emission-free vehicle. Paving the way to that objective, the Prius is the most eco-friendly, mass-produced car on the planet with a string of accolades and ‘firsts’ to its name. These vehicles meet a variety of customer needs and desires. In addition to providing for customers who wish to make their rental experience one with minimal environmental impact, Avis has pledged one tree to the ‘Trees for Africa’ foundation with every Prius rented. Trees for Africa are a highly successful and innovative public greening initiative that contributes nationally in a visible way to a greener and healthier country and addresses climate change. Wayne Duvenage, MD says “Avis wants to contribute to more environmentally conscious car travelling. Our aim is to be the leading car rental company within the environmental area. We recognise our corporate responsibility to the community for environmental protection both on a local and global scale.” The Prius will be available to rent from selected Avis locations from September 2007. Within the framework of the environmental and CSI programs Avis also supports organisations such as, Peace Parks, WWF, Wilderness Leadership School Trust, Food and Trees for Africa and Boot Brand, all of which focus on environmental issues.
Tags: Corporate Social Resposibility, Hybrid electric vehicle